The Why Axis

The Why Axis

Hidden Motives and the Undiscovered Economics of Everyday Life

Book - 2013
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In this groundbreaking book, lauded behavioural economists Uri Gneezy and John List uncover what motivates people and, most importantly, why and how the right incentives can work to change behaviour and affect the world around us. Called the "Indiana Joneses of economics" because of their unorthodox approach, Gneezy and List have travelled the world conducting field experiments in order to study people's actions in their natural environments. Gneezy and List have given us the tools to change our schools, our neighbourhoods, our businesses, and our world for the better.
Publisher: Toronto, Ontario :, HarperCollins Publishers Limited,, [2013].
Copyright Date: ©2013
ISBN: 9781443407588
Characteristics: xi, 267 pages :,illustrations ;,24 cm.
Additional Contributors: List, John A. 1968-- Author


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Feb 13, 2016

An easy read on various field studies designed to identify what conditions motivate people to behave in certain ways. Of most interest were the two chapters on charitable giving. I have seen their findings applied by charities in how they structure and communicate campaigns. The book also provides cautionary examples about badly designed incentives, which result in the opposite of the desired behaviour. It concludes with a chapter about how we can motivate people in our lives to behave in desired ways and how we can conduct our own field studies, but I think this would require careful thought and extreme discipline!

Jul 21, 2015

Revealing the under-the-hood mechanics of Economics in a way not done since Freakonomics.

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