From Facebook to Twitter, How Today's Smartest Businesses Grow ThemselvesDownloadable Audiobook - 2015
Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"-to use the product means having to share it with others. After all, what's the sense of being on Facebook if none of your friends are? The end result is a business that spreads rapidly, scales quickly, and has the promise to create staggering wealth. In this game-changing, essential book, Penenberg-who identified the phenomenon in a ground-breaking cover story for Fast Company-tells the fascinating, vivid story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses (some with billion-dollar valuations) that we have all grown to rely on.
Publisher: Old Saybrook, Conn. :, Tantor Media ;, 
Copyright Date: phonogram 2009
Characteristics: 1 online resource (10 hr., 22 min.) analog, Digital recording, rda data file, rda